Can I use Semrush and ZoomInfo AI together?

Yes, many teams use both tools together for different purposes. Use the Stack Builder section above to combine Semrush and ZoomInfo AI with other tools and save your AI toolkit.

Does Semrush or ZoomInfo AI have a free plan?

Semrush is available for free with a free trial. ZoomInfo AI is available for free with a free trial. Always verify current pricing directly with the vendor.

Semrush vs ZoomInfo AI

Comprehensive side-by-side comparison — features, pricing, performance, and more.

Updated May 2026

Semrush

Be found everywhere search happens across digital channels.

0.0(0)

FREEMIUM

94% data quality

ZoomInfo AI

ZoomInfo

The AI platform for go-to-market teams, built on the world's best B2B data.

0.0(0)

FREEMIUM

94% data quality

Trust & Reliability

Semrush

Users:1M-10M

Customers (per vendor):Shopify, Decathlon, Booking.com +7

GDPR

ZoomInfo AI

Too Close to Call

ZoomInfo AI (7.2) vs Semrush (7.0) — difference of 0.2 points

AI Comparison Summary

Semrush

7.0

avg score

ZoomInfo AI

7.2

avg score

ZoomInfo AI leads overall.

Based on 6 dimensions

How scores are calculated

Overall Winner

ZoomInfo AI

7.2 / 10

Semrush

Best For

Improving organic search rankings for websites

Analyzing competitor digital marketing strategies

Optimizing content for SEO and AI search

Managing and scheduling social media posts

Not Ideal For

Users seeking a completely free, full-featured marketing suite

Individuals or businesses with very limited marketing budgets

Those who only need a single, niche marketing tool without broader integration

ZoomInfo AI

Best For

Prioritizing high-potential accounts for sales development teams

Preparing for sales deals with comprehensive buyer context for account executives

Identifying market changes and intent spikes for proactive outreach

Automating sales processes and enriching data for RevOps teams

Not Ideal For

Individual freelancers or very small businesses with limited budgets

Companies not focused on B2B sales, marketing, or recruiting

Users seeking a simple, free contact database without advanced AI features or integrations

* Verdict is based on our algorithmic scoring of publicly available data. Learn about our methodology

Semrush is best for

✍️Writing & Content9.0🔍Research9.0📊Data & Analytics8.7

ZoomInfo AI is best for

📊Data & Analytics8.0🤖Automation & Agents8.0💬Chat & Conversation7.0

Filter by your use case:

Pros & Cons

Semrush

Pros

Comprehensive suite of over 55 digital marketing tools
Extensive database of 27 billion keywords and 43 trillion backlinks
AI-powered insights for SEO, content, and advertising
Unified platform for managing multiple marketing channels
Offers a 7-day free trial for most toolkits
Supports multi-location and device data for position tracking

Cons

Higher-tier plans can be expensive for small businesses
Learning curve for new users due to the breadth of features
Some advanced features and integrations require add-ons
Free trial is limited to 7 days, requiring subscription for continued use

ZoomInfo AI

Pros

Unmatched depth and accuracy of B2B data for comprehensive insights
Real-time buyer intent signals and alerts for timely engagement
Seamless integration with existing CRM and sales engagement tools
Automates personalization and outreach tasks, saving significant time
Significantly increases sales productivity and pipeline generation with AI-guided actions
Complies with major data privacy regulations like GDPR and CCPA

Cons

Pricing is enterprise-focused, potentially expensive for very small businesses or startups
Requires integration with existing tech stack for full value and seamless operation
Effectiveness relies heavily on the quality and freshness of B2B data, despite claims of high accuracy

Weighted Score — Adjust What Matters to You

Pick a profile or drag sliders — scores and radar update instantly on the right.

Quick profiles:

Ease of Use5

Output Quality5

Value for Money5

Customizability5

Support & Ecosystem5

Integration Power5

Dimension Comparison

Semrush

7.0

/ 10

ZoomInfo AI

7.2

/ 10

Your pick

Dimension Breakdown

Ease of Use

How easy it is to get started and use daily

Semrush

6.0

ZoomInfo AI

7.0▲ +1.0

Output Quality

Quality and accuracy of generated results

Semrush

9.0

ZoomInfo AI

9.0

Value for Money

Cost vs. features and output quality

Semrush

7.0▲ +1.0

ZoomInfo AI

6.0

Customizability

Calculated

Ability to tailor to specific needs

Semrush

5.0

ZoomInfo AI

6.0▲ +1.0

Support & Ecosystem

Documentation, community, and support quality

Semrush

8.0

ZoomInfo AI

8.0

Integration Power

Calculated

Ability to connect with other tools and workflows

Semrush

7.0

ZoomInfo AI

7.0

Calculated = derived from verified integration count and API/open-source signals. AI = LLM-assessed from public website content. Methodology

Data is sourced from public information and vendor websites. It may not always be up-to-date — verify pricing and features directly with the vendor before purchasing.Report inaccuracy

Frequently Asked Questions

Which is better, Semrush or ZoomInfo AI?

Both are strong options. Semrush has a rating of 0.0/5 (0 reviews), while ZoomInfo AI has a rating of 0.0/5 (0 reviews). The best choice depends on your specific use case, budget, and workflow requirements.

Is Semrush cheaper than ZoomInfo AI?

Semrush starts at free (freemium model) with a free trial. ZoomInfo AI starts at free (freemium model) with a free trial. Use the Cost Calculator above for a detailed estimate.

What are the main differences between Semrush and ZoomInfo AI?

Semrush — "Be found everywhere search happens across digital channels.". ZoomInfo AI — "The AI platform for go-to-market teams, built on the world's best B2B data.". Key differences include their pricing models, platform support, integrations, and technical capabilities. See the Feature Comparison table above for a complete side-by-side breakdown.

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