Attentive

Attentive

Verified

One platform for personalized marketing across SMS, email, RCS, and push.

SOC 2 Type II
GDPR
Public status page
Global
Public API
+1
Last updated: Oct 30, 2026
Paid
Visit Site
More
attentive.com

Quick Answer

AI

Attentive is an AI-driven cross-channel messaging platform for retail and e-commerce brands. It integrates with Shopify to automate SMS and email campaigns. Best for businesses looking to drive loyalty and revenue through personalized communications. Paid plans available.

About AttentiveAI

Attentive is an AI-powered SMS and email marketing platform that helps businesses understand every customer, personalize every message, and drive revenue and loyalty. It offers tools for list growth, audience segmentation, analytics, and compliance. Attentive is ideal for retail and e-commerce brands seeking to enhance customer engagement through tailored cross-channel communications.

What Makes It UniqueAI

Attentive offers a single customer ID to recognize the same customer across SMS, email, RCS, and push channels, ensuring every message feels connected and relevant. Its AI tools are trained on a brand's top-performing messages to generate on-brand copy and optimize campaign audiences.

AI-extracted from public sources. May contain errors. Methodology · Report an error

Decision Intelligence

Best For

AI
Retail & Ecommerce businesses driving loyalty and revenue
Food & Beverage brands delivering tailored cross-channel messages
Entertainment & Media companies boosting revenue by connecting with audiences in real time
Travel & Hospitality businesses reaching more customers and driving loyalty
Fitness & Wellness brands engaging more customers and boosting bookings
Pricing Overview

Type

Paid

Billing Cycle

Monthly

Free Trial

No

Credit Card

Not Required

Free Plan

No

Dimension Scores

· 6.3 avg

How good it is, across universal quality axes

Ease of Use6/10
Customization7/10
Support8/10
Integration4/10
Compliance & Data Protection5/10
Performance8/10
AI-scored from up to 37 public sources, reviewed by a person·High confidenceHow we score

Task Scores

· 7.0 avg

What it can do, per category it works in · showing 8 of 10 tasks scoring 5+

Follow Up Sequences9/10
Personalization9/10
Scheduling Automation9/10
Email Drafting8/10
Subject Line Optimization8/10
Analytics Tracking8/10
Template Management7/10
Newsletter Creation6/10

Scores are AI-estimated from publicly available data — not an independent test or a verified user rating. How we rank →

Capabilities
Writing
Automation
Data Analysis
Categories
Marketing General
Email Communication
Social Media
Customer Support
Data Analytics
LimitationsAI
  • -Pricing is custom based on message volume, subscriber list size, channels, and AI products, with no public pricing tiers available.
  • -The platform is primarily focused on SMS and email marketing, with other channels like RCS and Push being extensions.
  • -Compliance tools are designed to help protect against risk but do not guarantee full immunity from litigation.
  • -Users are responsible for complying with all applicable laws and industry best practices when sending messages.
Fit Score

Complexity

Intermediate

Company Size

Small
Medium
Enterprise

Target Team Size

Small Team
Large Team

Target Skill Level

Intermediate
Technical Specifications
SDK Available
MCP Compatible (unknown)
Team Features
Webhook Support
Has Demo
Function Calling (unknown)
Sandbox Mode
Audit Logs
No Signup
Works Offline (unknown)
Requires Host App
Framework
MCP Server
Inference API
MCP transport:
Streamable HTTP
Authentication
Single Sign-On
SAML
Developer Access
SDK
Attentive iOS SDK
Swift
Kotlin
Webhooks→ Docs
Sandbox
Login required
Deployment:
Cloud
Response time (est.):
Fast
Compliance, Privacy & Trust
GDPR: Stated by vendor
DPA
SOC 2: Stated by vendor
Type II
HIPAA: No info available
Privacy & data handling
Trains on user data: Yes
Data deletion: Upon Request
Copyright policy: User Owns Output
Human review:
Recommended

Compliance audit trail

1 event
  1. GDPR

    Privacy Policy updated, including Data Privacy Framework details

    1yr ago · 2025-03-18 · source

The Model(s) Behind It

Model details — extracted from public vendor sources by our pipeline (AI extraction plus a source check) or admin-entered. Shown as claimed by the vendor; not independently audited by Intelloro.

Model Weight Availability
Closed API (no weights)
Training Data Provenance
Not disclosed
Relevant to EU AI Act Art. 53 / Annex XI (GPAI)
Video

Trust Score

90/100

Excellent

Based on 11 data signals

Confidence: High

Reflects publicly available data, not an independent audit

Compliance & Verified38/38
VerifiedYes
GDPRYes
SOC 2 reportYes
SOC 2 Type IIYes
Human ReviewYes
Operational25/25
Status PageYes
Data ResidencyUS
Reliability0/10

No published data

Market Proof10/10
Notable CustomersSteve Madden, Kendra Scott, AllSaints
Company17/17
Company ListedYes
Team Size1000+
FundingSeries E
Health—

Not yet checked

AI-Assisted Data

Some details are AI-generated estimates — verify with the vendor.

AI-generated estimate: Best For, Description, Limitations, Quick Answer, Tagline, What Makes Unique

How we source data

AI Governance & Regulatory Disclosures

Legally-sensitive fields — extracted from public vendor sources by our pipeline (AI extraction plus a source check) or admin-entered. Shown as claimed by the vendor; not independently audited by Intelloro.

EU AI Act Risk Tier
Unclassified
Subprocessor List (GDPR Art. 28)
https://security.attentive.com/

Switching & Migration

Migration Difficulty
Moderate Effort
Support:
Email
Phone
Help Center
Support Portal
Documentation
Dedicated Account Manager
Priority
Quick Stats
PlatformsWeb, API
LaunchedApr 2017
VerifiedOct 2026
Company & Links
CompanyAttentive Mobile Inc.
Founded2016
Based inUnited States
Last major updateSep 2026
FundingSeries E · $863M
DocumentationChangelog
All Features
AI-powered data activation
SMS, Email, RCS, and Push messaging
Real-time customer signal capture and analysis
Personalized message creation
Audience segmentation and targeting
Built-in compliance tools
Reliable message deliverability
Detailed analytics and reporting
Pricing Plans
AI PRO
Custom/month
  • Optimize send time and audience segmentation
  • Identify more subscribers
  • AI GROW
    Custom/month
  • Automate sign-up units
  • Create personalized landing pages
  • AI JOURNEYS
    Custom/usage-based
  • Trigger personalized messages for welcome and abandonment flows
  • Coordinate cross-channel journeys automatically
  • AI ESSENTIALS
    Custom
  • Generate messages and subject lines faster
  • Automate retargeting with less manual work
  • Full Power of Attentive
    Custom
  • All messaging channels: SMS, MMS, RCS, email, push
  • Complete AI suite: All copywriting, optimization, list growth and 1:1 messaging tools included
  • More value across every channel with smarter AI and unified workflows
  • Priority support from a dedicated customer success manager
  • Onboarding support with full-service setup and optimization
  • Pricing verified from the vendor pricing page.

    User Reviews

    No reviews yet. Be the first to review!

    Who It's For
    3 roles
    Market Research Analysts and Marketing SpecialistsMarketing ManagersPublic Relations Specialists
    Platform, Content & Languages
    2 content types
    1 languages
    TextEmailEnglish+4 more

    Content Types

    Text
    Email

    Accepts

    Text
    URL

    Produces

    Text
    URL
    Languages: English

    Frequently Asked Questions

    What can Attentive do?

    Attentive can: AI-powered data activation, SMS, Email, RCS, and Push messaging, Real-time customer signal capture and analysis, Personalized message creation. Best for: Retail & Ecommerce businesses driving loyalty and revenue.

    How much does Attentive cost?

    Attentive is a paid tool.

    Is Attentive free?

    No, Attentive is a paid tool. Check the official pricing page for current plans.

    What makes Attentive unique?

    Attentive offers a single customer ID to recognize the same customer across SMS, email, RCS, and push channels, ensuring every message feels connected and relevant. Its AI tools are trained on a brand's top-performing messages to generate on-brand copy and optimize campaign audiences.

    Does Attentive have an API?

    Yes, Attentive offers a public API for developers to integrate its capabilities into custom applications and workflows.

    What platforms does Attentive support?

    Attentive is available on web and API.

    What languages does Attentive support?

    Attentive supports English.

    Who is Attentive for?

    Attentive is designed for Retail & Ecommerce businesses driving loyalty and revenue; Food & Beverage brands delivering tailored cross-channel messages; Entertainment & Media companies boosting revenue by connecting with audiences in real time.